Battle of the Blue Ridge™ was created by fans, for fans.

Inspired by the growing rivalry between James Madison University and Liberty University, our mission is to celebrate the passion, pride, and traditions that make this matchup one of the most exciting in Virginia college football.

Our designs are inspired by the rolling Blue Ridge Mountains that connect both universities, creating merchandise that captures the energy of game day while honoring the region both schools proudly call home. From tailgates and kickoff to the final whistle, we create premium fan gear that helps supporters celebrate every season.

As the rivalry continues to grow, so will Battle of the Blue Ridge. Beyond apparel and merchandise, we're building a destination where fans can celebrate traditions, relive memorable moments, and share in the excitement of this annual showdown.

One Rivalry. Two Great Universities. One Blue Ridge.